Ad Disapproval Triage & Appeal Writer
Restore delivery faster with policy-first diagnostics and appeal drafts
Disapprovals can come from ad content, assets, or landing pages; appeals have limits and can be delayed if abused. This recipe builds a triage checklist, pinpoints likely disapproval causes, and drafts a compliant appeal with evidence and corrective actions.
INGREDIENTS
PROMPT
Help us resolve a disapproved ad. Output: - Diagnosis (ad content vs destination vs account-level issue) - Exact fixes to make (step by step) - A revised compliant ad copy option set - Appeal draft (concise, factual, evidence-backed) - Evidence checklist (what to document before submitting) Inputs: - Policy reason shown: - Ad text + creative description: - Final URL + display URL: - Business/product category: - Any recent website changes:
How It Works
This recipe prevents "random edits" and creates a systematic path to approval.
Triggers
- Ads are disapproved; spend drops to zero
- Landing page or destination policies are flagged
- You need to appeal a decision without burning appeal attempts
Inputs
- Disapproval reason(s) from policy details
- Ad copy/creative + final URL + display URL
- Landing page screenshots and any recent site changes
Outputs
- Fix checklist (ad vs destination vs account-level)
- Compliant rewrite options (copy/creative guidance)
- Appeal draft + evidence list
Actions / Steps
- Capture the exact policy reason and where it applies (ad vs destination).
- Fix the minimum required item (URL mismatch, broken destination, restricted language).
- Document what you changed; prepare evidence if it's a false positive.
- Submit an appeal only after fixes; avoid rapid repeated appeals.
Parameters
- Appeal "cooldown" window
- Compliance strictness (conservative vs assertive)
- Evidence requirement level
Tips
- Fix first, appeal second. Appealing without fixing wastes your limited appeal attempts.
- Screenshot everything before and after changes for your evidence file.