Creative Refresh Sprint Planner
Ship new creatives every week without chaos
Creative teams burn out when "we need new ads" arrives as an emergency. This recipe creates a weekly sprint system: inputs, brief template, production checklist, QA, and a testing plan that compounds learning.
INGREDIENTS
PROMPT
Plan a 1-week creative refresh sprint. Output: - Backlog (10 ideas ranked by expected impact) - Brief template filled for top 5 ideas - Testing matrix (variable isolation per variant) - Naming/labeling system for analysis - Learning log template (capture what worked/didn't for next sprint) Inputs: - Product + audience: - Current top ads (describe what's working): - Constraints (brand/legal): - Production capacity (designer hours, tools available):
How It Works
This recipe builds a creative pipeline designed for constant iteration.
Triggers
- Ongoing churn of creatives is required to maintain performance
- Handoffs between marketing and design are slow or unclear
Inputs
- Top performing ads and why they worked (hypotheses)
- Brand constraints (claims, tones, compliance)
- Production constraints (time, tools, talent)
Outputs
- Sprint plan (backlog, owners, deadlines)
- Brief template (hook, proof, offer, CTA, angle)
- Testing matrix (what you're isolating each week)
Actions / Steps
- Document last week's learnings (what changed performance).
- Choose 1–2 variables to test (hook, proof, offer, format).
- Produce 5–15 variants with clear labeling.
- Launch with structured analysis rules; feed learnings back to backlog.
Parameters
- Weekly output target
- Variables per sprint (max 2 recommended)
- Creative labeling convention