Morning Brief
Every KPI from every channel in one report before your coffee gets cold
Stop logging into 6 platforms every morning. Your Claw pulls yesterday's numbers from all your sales channels, ad platforms, and email tools, then delivers a single dashboard with the metrics that actually matter.
INGREDIENTS
PROMPT
Create a daily ecommerce dashboard that runs every morning at [time] and delivers to [Telegram/Slack/email]. Pull data from: sales channels [Shopify/Amazon/WooCommerce/eBay], ad platforms [Amazon Ads/Google Ads/ Meta Ads], email [Klaviyo/SendGrid/Mailchimp]. Include: (1) revenue by channel with day-over-day and week-over-week change, (2) ad spend and ROAS by platform, (3) conversion rate and AOV, (4) low-stock inventory alerts (under [X] units), (5) open support tickets count, (6) email campaign performance. Flag anomalies: revenue drop >20%, conversion rate drop >15%, ad spend spike >30%. Format as a clean summary I can scan in 60 seconds.
How It Works
Every morning at your chosen time, your Claw pulls data from all connected
platforms, calculates key metrics, flags anomalies, and sends you a concise
daily report. One message, all your numbers, no dashboard hopping.
What You Get
- Revenue by channel (Shopify, Amazon, eBay, etc.) with day-over-day and week-over-week comparison
- Ad spend and ROAS across Amazon Ads, Google Ads, and Meta Ads
- Conversion rate, average order value, and sessions by channel
- Inventory alerts (low stock, overstock, dead stock)
- Customer service metrics (new tickets, resolution time, open tickets)
- Email performance (sends, opens, clicks, revenue attributed)
- Anomaly detection (significant drops or spikes flagged automatically)
Setup Steps
- Connect your sales channels, ad platforms, and email tools
- Set the report delivery time and channel (Telegram, Slack, or email)
- Choose which metrics to include (start with the defaults, customize later)
- Your Claw delivers the first report and you tell it what to add or remove
- Iterate on the format until it shows exactly what you need
Tips
- Start with a tight set of 5–7 KPIs — you can always add more later
- Week-over-week comparison is more useful than day-over-day for most ecommerce businesses
- Set anomaly thresholds based on your normal variance (e.g., alert if revenue drops 20%+)
- Add a "top 5 products yesterday" section to spot trending items quickly
- The report is most valuable when it tells you what needs attention, not just what happened