Content Journey Stitcher
Map content gaps across the real buyer journey
Many teams publish a lot but still miss the "journey glue" that moves buyers from problem awareness to conversion. This recipe maps the buyer journey to content assets, identifies gaps, and generates a prioritized content backlog tied to funnel stage.
INGREDIENTS
PROMPT
Stitch our buyer journey to content. Output: - Journey stages + key decision questions at each stage - Existing content classified by stage (with gap flags) - Gap analysis (missing topics, formats, proof types) - Prioritized content backlog (top 15) with brief outlines and KPIs Inputs: - ICP/persona: - Primary product/service: - Top objections: - Conversion CTA(s): - Content inventory sample (URLs or list):
How It Works
This is a content strategy gap analysis grounded in journey stages and conversion intent.
Triggers
- Lots of traffic, weak conversions
- Content feels random; stakeholders request "more content" without a plan
Inputs
- ICP/personas and top objections
- Current content inventory (URLs, type, stage)
- Conversion paths (CTA → form → demo → purchase)
Outputs
- Journey map (stages, questions, proof needed)
- Content gap list (missing topics, missing formats)
- Backlog prioritized by impact and effort
Actions / Steps
- Define journey stages and the "decision question" at each stage.
- Classify existing assets by stage.
- Identify gaps: missing proof, missing comparisons, missing implementation guides.
- Produce briefs for the top 5–15 backlog items with KPIs per item.
Parameters
- Stage model (3-stage vs 5-stage)
- Priority weighting (pipeline impact vs traffic)