Marketing Channel Playbook
Pick 1–3 channels and actually stick with them
Turn channel confusion into a structured playbook: select channels, define posting cadence and messaging pillars, and set minimum viable measurement — so marketing becomes consistent instead of sporadic.
INGREDIENTS
PROMPT
Build a small-business marketing channel playbook. Ask for: audience, offer, location (local vs online), and time budget per week. Then: - Recommend 1-3 channels with rationale, - Define content pillars and a weekly cadence, - Provide examples of posts/emails, - Define the minimum metrics to track and review weekly. Avoid generic advice; tailor to the inputs.
How It Works
Most SMBs try everything and stick with nothing. This byte forces a decision: based
on your audience, offer, and time budget, it recommends 1–3 channels with rationale,
defines content pillars and a weekly cadence, and sets the minimum metrics to track.
What You Get
- A 1–3 channel selection with rationale
- Messaging pillars and content themes
- A weekly posting cadence (what to post and when)
- Minimum viable measurement (3 metrics per channel)
Setup Steps
- Define your audience, offer, and whether you're local or online
- Estimate your weekly time budget for marketing
- Run the byte and commit to the recommended channels
- Follow the weekly cadence for at least 4 weeks before evaluating
Tips
- Fewer channels done consistently always beats more channels done sporadically
- The content pillars prevent "what do I post?" paralysis
- Minimum viable measurement means 3 metrics, not a dashboard — keep it simple
- Give any channel 4–8 weeks before deciding it doesn't work