EVP Builder
Consistent employer-brand messaging for every role
Produces an employer value proposition and consistent messaging that recruiters can reuse in JDs, outreach, and interview prep. Specifics and proof, not hype.
PROMPT
Create a skill called "EVP Builder". Ask me for: - Company and team basics - Values (real, not aspirational), culture, and operating style - Benefits and flexibility details - Why someone would choose us over alternatives - Proof points (customer wins, impact, learning, mission, growth) Output: 1) EVP in 2 sentences 2) 5 proof-backed pillars (Impact, Growth, Team, Comp/Benefits, Flexibility) 3) A concise "Why this role exists" narrative 4) 10 outreach one-liners (short hooks) 5) Candidate FAQ (6–10 questions with honest answers) Avoid hype. Prefer specifics and proof.
How It Works
Answer a few questions about your company, culture, and benefits. The skill
builds a reusable EVP with proof-backed pillars and ready-to-use outreach hooks.
What You Get
- EVP in 2 sentences
- 5 proof-backed pillars (Impact, Growth, Team, Comp/Benefits, Flexibility)
- A "Why this role exists" narrative
- 10 outreach one-liners (short hooks for InMails and emails)
- Candidate FAQ with honest answers
Setup Steps
- Prepare your company basics, real values, and benefits details
- Think about why someone would choose you over alternatives
- Run the skill and answer its questions
- Distribute the output to your recruiting team for consistent messaging
Tips
- Be honest about culture — candidates spot fake values instantly
- Proof points matter more than adjectives
- Update quarterly or when benefits/culture change meaningfully
- The outreach one-liners save massive time across the team