Fair Housing Ad Audit
Catch risky language and targeting before it becomes a liability
One bad phrase in a listing or one exclusionary ad audience can mean a fair housing complaint. This recipe scans listing copy and ad targeting for risk, flags issues, proposes safer rewrites, and requires human approval before anything goes live.
INGREDIENTS
PROMPT
Create an OpenClaw recipe that audits real estate ads for fair-housing risk: - Trigger on new or edited listing copy, and on new ad campaigns or audience lists - Scan for protected-class references, exclusionary language, and risky targeting - Flag issues and propose safer rewrites (describe the property, not the people) - Require human compliance approval before publishing - Store audit log: timestamp, reviewer, changes, final approved copy - Run periodic re-audits on active campaigns Flag example: "Potential fair-housing risk detected: '{{flagged_phrase}}'. Suggestion: '{{safe_rewrite}}'. Please review before publishing." My MLS is: [your MLS] My ad platform is: [Meta / Google / other]
How It Works
Every time listing copy is drafted or edited, or a digital ad campaign is created,
this recipe runs automated checks: flagging protected-class references,
exclusionary language, and risky audience targeting. It proposes safer rewrites
that describe the property instead of the people. Nothing publishes without a
human compliance approval. Everything is logged.
What You Get
- Automated scan of listing copy for protected-class and exclusionary language
- Ad targeting audit: flag custom/mirror audience risks
- Safer rewrite suggestions that describe the property, not the buyer
- Human compliance approval gate before publishing
- Full audit log: timestamp, reviewer, changes, final approved copy
- Periodic re-audit on a configurable schedule (e.g., weekly during active marketing)
Setup Steps
- Connect your MLS listing editor, marketing platform, and document storage
- Load your jurisdiction's protected class list and prohibited phrases
- Configure the approval workflow (who reviews, who publishes)
- Set periodic audit schedule for active campaigns
- Define escalation path for edge cases (roommate exemptions, counsel review)
Tips
- Automated rewrites can introduce new bias — always require human approval
- Describe the property and neighborhood amenities, never the ideal occupant
- Re-audit after ad platform changes (targeting options shift frequently)
- Roommate or owner-occupied exceptions vary by jurisdiction — route to counsel
- Keep the audit log indefinitely; it's your best defense in a complaint