Hook Lab
Improve retention with scroll-stopping openings
Generates and rewrites hooks optimized for your platform and audience intent. It produces multiple hook styles (curiosity, contrast, payoff-first) and recommends which to test, based on your goals and content type.
PROMPT
Create a skill called "Hook Lab". When given a topic + platform + audience, generate 15 hook options: - 3 curiosity hooks - 3 contrast hooks - 3 payoff-first hooks - 3 "common mistake" hooks - 3 story/relatability hooks Then: - Recommend the best 3 hooks for my goal. - Provide a 2-second opener script for each. - Provide on-screen text (<= 8 words) and a suggested first shot. Finally, give a simple A/B test plan (one variable at a time) and how to read results.
How It Works
You provide your topic and audience. The skill outputs hook variants, a recommended "first 2 seconds"
blueprint, and a lightweight test plan.
Inputs
- Platform + format (shorts, reels, long-form, thread)
- Topic and target viewer
- Tone (serious, funny, calm, punchy)
- Goal (watch time, saves, clicks, follows)
Outputs
- 15 hook variants (5 styles x 3 variants)
- A "first 2 seconds" script
- On-screen text suggestions (short)
- A/B test plan (what to change and how to measure)
Examples
- Input: "How to price UGC services."
Output: "15 hooks + 2-second opener + on-screen text suggestions."
- Input: "My reel starts slow and people swipe."
Output: "Rewrite opening with payoff-first and contrast hooks."
Sources
- https://www.reddit.com/r/InstagramMarketing/comments/1lc34ab/what_makes_a_good_hook/
- https://www.reddit.com/r/SocialMediaMarketing/comments/1njfv8a/i_analyzed_1000_viral_hooks_and_found_some/
- https://www.reddit.com/r/InstagramMarketing/comments/1s5pvh0/creators_who_post_shortsreelstiktok_do_you_use/