Organic Reach Reality Check
Replace "posting into the void" with a distribution math plan
Organic reach on major platforms has declined and is sensitive to algorithm shifts. This recipe estimates realistic reach expectations, identifies which formats and actions improve distribution, and outputs a platform-by-platform operating plan.
INGREDIENTS
PROMPT
Run an organic reach reality check for our brand. Output: - Baseline vs benchmark interpretation (are we underperforming or is this normal?) - Platform-specific recommendations (format + content rules + posting cadence) - 30-day test plan with KPIs and success criteria - Quick-win list (things to change this week) Inputs: - Platforms: - Follower counts: - Typical reach per post: - Top content formats: - Goal (awareness/leads/community):
How It Works
This recipe turns vague frustration about declining reach into a measurable plan.
Triggers
- Organic reach declines despite consistent posting
- Stakeholders ask why followers aren't seeing posts
Inputs
- Platforms used (IG, FB, LinkedIn, TikTok, X)
- Follower base size + posting cadence
- Content mix (video, carousel, text, UGC)
- Primary goal (awareness, leads, community)
Outputs
- Expected reach ranges per platform (based on benchmarks + your baseline)
- Recommendations by platform: format, hooks, engagement behaviors
- 30-day experiment plan (3–6 tests)
Actions / Steps
- Document current baseline reach and engagement by format.
- Compare to benchmark ranges; determine whether you're underperforming or normal.
- Create a platform-native plan (no copy-paste): format + CTA + engagement prompts.
- Define experiments and success metrics; schedule reviews weekly.
Parameters
- Post frequency target
- Experiment budget (time/creative)
- Engagement-response SLA (e.g., reply in first 2 hours)