Passive Candidate Nurture
Build relationships without spamming people
Creates a 30–60 day nurture plan for passive candidates with value-first touches — insights, content, team stories — to improve response rates and reduce drop-off.
INGREDIENTS
PROMPT
Create a skill called "Passive Candidate Nurture". Inputs: - Role and persona (or ask me questions to define it) - Outreach channels we can use (InMail, email, text) - What value assets we have (blog, demos, engineering posts, etc.) - Frequency constraints (how many touches max) Output: 1) A nurture cadence (6–10 touches) with timing rules 2) Copy for each touch (short, human, role-specific) 3) Branching logic: - If they reply "not now" - If they ask comp first - If they want to refer someone else 4) A re-engagement message for 90 days later
How It Works
Define your target persona and available content assets. The skill builds
a multi-touch nurture cadence with branching logic for common responses.
What You Get
- A 6–10 touch nurture cadence with timing rules
- Copy for each touch (short, human, role-specific)
- Branching logic for "not now," "what's the comp," and "I know someone"
- A re-engagement message for 90 days later
Setup Steps
- Define the role and candidate persona
- List your outreach channels (InMail, email, text)
- Identify value assets (blog posts, engineering posts, demos)
- Set frequency constraints (max touches per period)
- Load the cadence into your outreach tool
Tips
- Value-first touches (sharing insights) outperform "just checking in"
- The referral branch ("If not you, who?") has a surprisingly high hit rate
- Keep each message under 100 words — respect their inbox
- Pair with the Outreach Personalizer for the opening touch