Price Improvement Coach
Data-backed price reduction recommendations with seller-ready messaging
The hardest conversation in real estate, made easier. This recipe watches for overpricing signals, generates a comp-backed recommendation, and drafts the seller email and call script so you walk in prepared.
INGREDIENTS
PROMPT
Create an OpenClaw recipe to recommend and communicate price improvements: - Trigger when a listing hits stale-risk criteria (DOM, low showings, negative feedback, rising competitor inventory) - Pull recent comps and generate a recommended price range with rationale - Draft a seller email, phone script opener, and objection-handling notes - Create a "price strategy call" task with suggested time slots - If seller declines, generate a value-add alternative plan and set next review date Seller email subject: "Pricing update for {{address}}" Phone script opener: "My job is to get you the highest price the market will pay on your timeline. Right now, buyers are comparing us to {{top_comp}}…" My CRM is: [your CRM] My MLS is: [your MLS]
How It Works
When a listing meets "stale risk" criteria — DOM too high, showings dropping,
feedback trending negative, competing inventory rising — this recipe pulls recent
comps and market data, produces a recommended price range with a "why now"
rationale, and drafts seller-facing messaging: an email, a call-agenda, and
objection-handling notes.
What You Get
- Stale-risk detection based on DOM, showings, feedback, and competitor activity
- Recommended price range backed by recent sold/pending comps
- Seller email draft with market context and clear next step
- Phone script opener with objection-handling notes
- "Price strategy call" task with suggested time slots
- Fallback plan if seller refuses: value-add alternatives (staging, repairs, incentives)
Setup Steps
- Connect your CRM, MLS data feed, and calendar
- Set stale-risk thresholds (DOM, showings, feedback keywords)
- Configure the review cadence (weekly or threshold-triggered)
- Customize seller messaging templates to match your style
- Add your preferred comp sources
Tips
- Frame reductions as "re-entering the top search brackets," not "cutting the price"
- Always include a "what happens if we don't adjust" scenario
- If the seller refuses, switch to a value-add plan and set a firm next review date
- Watch for appraisal-gap risk when pricing near financing thresholds
- Only use publicly available comp data in seller-facing materials