Abandoned Cart Email Recovery Sequence

How It Works

Your Claw monitors abandoned checkout events. When a cart is abandoned, it

triggers a recovery sequence such as a reminder at 1 hour, a follow-up at

24 hours, and an optional final offer later if that fits your brand.

What You Get

• Multi-step email sequences with customizable timing
• Personalized messages with cart contents and product details
• Optional discount laddering if you want it
• SMS recovery option for opted-in customers and high-value carts
• A/B testing for subject lines, timing, and incentive levels
• Recovery tracking with attributed revenue

Setup Steps

1. Connect your store for abandoned checkout events
2. Connect your email sending platform or ESP
3. Optionally connect SMS for opted-in contacts
4. Set your timing and discount rules
5. Review the sequence copy before enabling it store-wide

Tips

• The first message usually works best as a simple reminder, not a discount
• Exclude customers who completed purchase after abandoning
• Keep urgency honest — fake scarcity hurts trust fast
• Use product-specific copy where possible instead of generic checkout language
• Watch which products are abandoned most; that often points to shipping or price friction