Back to Cookbook

Cart Rescue

Turn 70% abandonment into recovered revenue with multi-step sequences

Recover abandoned checkouts with a timed follow-up sequence instead of a single generic reminder. Supports review-first setup, personalized copy, and optional discount logic.

House RecipeWork5 min setup

INGREDIENTS

✉️Email✈️Telegram

PROMPT

Set up abandoned cart recovery for my [Shopify/WooCommerce] store. Monitor for abandoned checkouts and trigger a multi-step email sequence: (1) reminder at 1 hour after abandonment with cart contents and product images, (2) nudge at 24 hours with social proof or urgency, (3) final offer at 72 hours with a [X]% discount code. Personalize each email with the customer's name and specific products. Send via [SendGrid/SES/existing ESP]. Optionally add SMS via Twilio for carts over $[amount]. A/B test subject lines automatically. Track recovery rates and revenue recovered. Exclude customers who completed purchase after abandoning.

How It Works

Your Claw monitors abandoned checkout events. When a cart is abandoned, it

triggers a recovery sequence such as a reminder at 1 hour, a follow-up at

24 hours, and an optional final offer later if that fits your brand.

What You Get

  • Multi-step email sequences with customizable timing
  • Personalized messages with cart contents and product details
  • Optional discount laddering if you want it
  • SMS recovery option for opted-in customers and high-value carts
  • A/B testing for subject lines, timing, and incentive levels
  • Recovery tracking with attributed revenue

Setup Steps

  1. Connect your store for abandoned checkout events
  2. Connect your email sending platform or ESP
  3. Optionally connect SMS for opted-in contacts
  4. Set your timing and discount rules
  5. Review the sequence copy before enabling it store-wide

Tips

  • The first message usually works best as a simple reminder, not a discount
  • Exclude customers who completed purchase after abandoning
  • Keep urgency honest — fake scarcity hurts trust fast
  • Use product-specific copy where possible instead of generic checkout language
  • Watch which products are abandoned most; that often points to shipping or price friction
Tags:#ecommerce#email-marketing#abandoned-cart#automation#revenue