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Ecommerce Email Automation Flow Builder

aka “Email Flow Builder”

Set up welcome series, post-purchase, and win-back flows without the ESP learning curve

Every ecommerce store needs at least 5 email flows running. Most never set them up because the ESP interface is overwhelming. Your Claw builds the flows, writes the copy, and configures the triggers — you just review and approve.

House RecipeWork10 min setup
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INGREDIENTS

✉️Email✈️Telegram

PROMPT

Build essential email marketing flows for my [Shopify/WooCommerce] store using [Klaviyo/SendGrid/Mailchimp] API. Create these flows: (1) Welcome series — 4 emails over 10 days for new subscribers, introducing the brand and including a first-purchase incentive. (2) Post-purchase — 3 emails: thank you with tips, review request at day 7, cross-sell related products at day 14. (3) Win-back — 3 emails targeting customers with no purchase in 60+ days, including a [X]% discount offer. (4) Browse abandonment — single email 2 hours after viewing a product without adding to cart. Write copy in my brand voice: [describe]. A/B test subject lines on each email. Set up triggers via API. Send me a weekly performance summary.

How It Works

Your Claw designs and implements essential email marketing flows using your

ESP's API. It creates the trigger logic, writes on-brand email copy, sets

up A/B tests, and monitors performance. You review the copy and approve

before anything sends.

What You Get

  • Welcome series (3–5 emails introducing your brand to new subscribers)
  • Post-purchase flow (thank you → review request → cross-sell)
  • Win-back series (re-engage customers who haven't purchased in 60–90 days)
  • Browse abandonment (nudge visitors who viewed products but didn't add to cart)
  • VIP/loyalty flow (reward your highest-value repeat customers)
  • A/B testing on subject lines and send times built into each flow

Setup Steps

  1. Connect your ESP (Klaviyo API, SendGrid, Mailchimp, or others)
  2. Provide your brand voice guidelines or a few example emails you like
  3. Your Claw generates the full flow: trigger conditions, timing, and email copy
  4. Review each email in the sequence — approve, edit, or request changes
  5. Activate the flow and monitor initial performance

Tips

  • The welcome series alone typically generates 5–10% of total email revenue
  • Post-purchase timing depends on your product: consumables get a replenishment reminder, durables get a "how's it going?"
  • Win-back flows should include a strong incentive (discount, free shipping) — these customers have already left
  • Don't skip A/B testing subject lines — small differences compound across thousands of sends
  • Review flow performance monthly and let your Claw suggest optimizations based on data
Tags:#ecommerce#email-marketing#automation#flows#retention

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