Email Flow Builder
Set up welcome series, post-purchase, and win-back flows without the ESP learning curve
Every ecommerce store needs at least 5 email flows running. Most never set them up because the ESP interface is overwhelming. Your Claw builds the flows, writes the copy, and configures the triggers — you just review and approve.
INGREDIENTS
PROMPT
Build essential email marketing flows for my [Shopify/WooCommerce] store using [Klaviyo/SendGrid/Mailchimp] API. Create these flows: (1) Welcome series — 4 emails over 10 days for new subscribers, introducing the brand and including a first-purchase incentive. (2) Post-purchase — 3 emails: thank you with tips, review request at day 7, cross-sell related products at day 14. (3) Win-back — 3 emails targeting customers with no purchase in 60+ days, including a [X]% discount offer. (4) Browse abandonment — single email 2 hours after viewing a product without adding to cart. Write copy in my brand voice: [describe]. A/B test subject lines on each email. Set up triggers via API. Send me a weekly performance summary.
How It Works
Your Claw designs and implements essential email marketing flows using your
ESP's API. It creates the trigger logic, writes on-brand email copy, sets
up A/B tests, and monitors performance. You review the copy and approve
before anything sends.
What You Get
- Welcome series (3–5 emails introducing your brand to new subscribers)
- Post-purchase flow (thank you → review request → cross-sell)
- Win-back series (re-engage customers who haven't purchased in 60–90 days)
- Browse abandonment (nudge visitors who viewed products but didn't add to cart)
- VIP/loyalty flow (reward your highest-value repeat customers)
- A/B testing on subject lines and send times built into each flow
Setup Steps
- Connect your ESP (Klaviyo API, SendGrid, Mailchimp, or others)
- Provide your brand voice guidelines or a few example emails you like
- Your Claw generates the full flow: trigger conditions, timing, and email copy
- Review each email in the sequence — approve, edit, or request changes
- Activate the flow and monitor initial performance
Tips
- The welcome series alone typically generates 5–10% of total email revenue
- Post-purchase timing depends on your product: consumables get a replenishment reminder, durables get a "how's it going?"
- Win-back flows should include a strong incentive (discount, free shipping) — these customers have already left
- Don't skip A/B testing subject lines — small differences compound across thousands of sends
- Review flow performance monthly and let your Claw suggest optimizations based on data