Event Lead Turbo
Conference leads in CRM and sequences within hours, not weeks
Turn messy event lead lists into something a team can act on the same day: cleaned, scored, deduped, routed, and ready for follow-up.
INGREDIENTS
PROMPT
Create a skill called "Event Lead Turbo". Process event lead data in real-time. Accept: badge scan CSV, lead list export, or manual entry. For each lead: enrich with full contact data (title, email, phone, company details), deduplicate against existing CRM records (match on email, then company + name), score engagement level (demo requested = 10, conversation = 7, badge scan = 3, walk-by = 1), route to the appropriate rep based on territory ownership, and prepare or trigger a follow-up workflow matched to engagement tier, depending on what is connected. Flag: existing customers (route to CSM, not SDR), competitors (exclude from sequences), and partners. Summary: total leads processed, by engagement tier, duplication rate, routing distribution. Track downstream: meetings booked, pipeline created, revenue closed from event leads.
How It Works
Upload badge scan data or lead lists and the skill processes them immediately:
enriches with full contact details, deduplicates against your CRM, scores by
engagement level, routes to the right rep, and triggers follow-up sequences.
What You Get
- Real-time lead processing during events
- Enrichment: badge scan data → full contact records (title, email, phone, company details)
- CRM deduplication: match against existing contacts and accounts
- Engagement scoring: demo requested > conversation > badge scan > booth walk-by
- Auto-routing to the appropriate rep based on territory/account ownership
- Personalized follow-up sequence triggered within hours
- Event ROI tracking: leads → meetings → pipeline → closed revenue
Setup Steps
- Upload badge scan data or CSV lead list
- Define engagement tiers and scoring criteria
- Connect CRM for deduplication and routing
- Configure follow-up sequences per engagement tier
Tips
- Process leads same-day — the 24-48 hour window after an event is when interest peaks
- Demo requesters get personal follow-up; booth walkers get a nurture sequence
- Dedup is critical: don't create duplicates for existing customers and prospects
- Track event-to-pipeline conversion to justify next year's conference budget