Stop wasting SDR time on whitepaper downloaders who'll never buy
Marketing says they sent 500 MQLs. Sales says 5 were worth calling. This skill scores inbound leads on actual buying signals, not just form fills — and sends quality feedback back to marketing automatically.
Create a skill called "MQL Quality Scorer". Score every inbound lead on buying intent signals, not just form fills. Weight signals: demo request = 10, pricing page visit = 8, competitor comparison page = 8, case study download = 5, webinar attendance = 3, blog visit = 1, whitepaper download = 2. Apply ICP fit multiplier based on company size, industry, and title. Route leads: score 15+ = fast-track to SDR with SLA timer, score 8-14 = standard queue, score < 8 = nurture. Track SLA: time from lead creation to first touch. Auto-generate weekly quality feedback to marketing: lead volume by source, average quality score by campaign, conversion rate by score band. Monthly alignment report: which campaigns produce pipeline, not just MQLs.
The skill evaluates every inbound lead against buying intent signals, not just
traditional lead scoring criteria. A whitepaper download + no other engagement
scores low. A pricing page visit + demo request + competitor comparison scores high.
Conference leads in CRM and sequences within hours, not weeks
Turn messy event lead lists into something a team can act on the same day: cleaned, scored, deduped, routed, and ready for follow-up.
Close the deal and hand off the context — not just the contract
CSMs inherit accounts with zero context about what was promised, why the customer bought, or what success looks like. This skill auto-generates an implementation handoff from the entire sales conversation history.
Turn legal developments into client alerts and blog posts
Monitors legal developments and helps you turn them into thought leadership content — client alerts, blog posts, LinkedIn articles, and social media posts. Maintains your editorial calendar and distributes across channels.
Pick 1–3 channels and actually stick with them
Turn channel confusion into a structured playbook: select channels, define posting cadence and messaging pillars, and set minimum viable measurement — so marketing becomes consistent instead of sporadic.