Reduce spam risk and improve performance by removing dead weight
List hygiene and bounce reduction are persistent deliverability challenges. This recipe creates a segmentation and "sunset policy" that defines inactivity windows, re-engagement flows, and removal rules, plus a monthly hygiene checklist.
Build a list hygiene and sunset policy. Output: - Inactivity tiers + definitions (warm/cooling/cold/dormant) - Re-engagement flow (sequence + decision criteria for keep vs remove) - Removal rules and exceptions (VIP, customers, regulated) - Monthly hygiene checklist with KPIs to track Inputs: - List size: - Average sends/week: - Current engagement rates (open/click): - Acquisition sources: - Any compliance constraints:
This recipe protects deliverability while keeping growth teams aligned on list-management tradeoffs.
Pass authentication requirements and improve inbox placement
Bulk senders to Gmail and Yahoo must meet authentication and unsubscribe requirements. Meanwhile, many senders still struggle with spam placement and list quality. This recipe audits your deliverability posture and outputs a compliance checklist plus a hygiene plan.
Set up welcome series, post-purchase, and win-back flows without the ESP learning curve
Every ecommerce store needs at least 5 email flows running. Most never set them up because the ESP interface is overwhelming. Your Claw builds the flows, writes the copy, and configures the triggers — you just review and approve.
Improve retention with scroll-stopping openings
Generates and rewrites hooks optimized for your platform and audience intent. It produces multiple hook styles (curiosity, contrast, payoff-first) and recommends which to test, based on your goals and content type.
Wikipedia-grade AI pattern removal
Comprehensive AI writing cleanup based on Wikipedia's WikiProject AI Cleanup guidelines. Catches 24+ distinct patterns including inflated symbolism, em dash overuse, rule of three, copula avoidance, and sycophantic tone.