List Hygiene & Sunset Policy Builder
Reduce spam risk and improve performance by removing dead weight
List hygiene and bounce reduction are persistent deliverability challenges. This recipe creates a segmentation and "sunset policy" that defines inactivity windows, re-engagement flows, and removal rules, plus a monthly hygiene checklist.
INGREDIENTS
PROMPT
Build a list hygiene and sunset policy. Output: - Inactivity tiers + definitions (warm/cooling/cold/dormant) - Re-engagement flow (sequence + decision criteria for keep vs remove) - Removal rules and exceptions (VIP, customers, regulated) - Monthly hygiene checklist with KPIs to track Inputs: - List size: - Average sends/week: - Current engagement rates (open/click): - Acquisition sources: - Any compliance constraints:
How It Works
This recipe protects deliverability while keeping growth teams aligned on list-management tradeoffs.
Triggers
- Bounce rates increase
- Engagement declines, inbox placement worsens
- Your list has years of unengaged contacts
Inputs
- Current list segments and engagement metrics
- Email cadence and content types
- Acquisition sources (organic, paid, partners)
Outputs
- Sunset policy (rules + timelines)
- Re-engagement campaign plan
- Hygiene checklist (monthly) + reporting KPIs
Actions / Steps
- Define inactivity tiers (warm, cooling, cold, dormant).
- Create re-engagement sequence with clear "keep vs remove" decision.
- Implement removal rules that minimize spam complaints and bounces.
- Document exceptions (VIP/customers/regulated comms).
Parameters
- Inactivity windows (30/60/90/180 days)
- Removal thresholds (hard bounce, repeated soft bounce)
- Re-engagement offer types